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2026 Marketing Survey
- This survey has 15 questions.
- It takes about three minutes to complete.
- Your individual answers are never shown, attributed, or published.
- Results are reported only as totals across all responses.
About Your Business
These questions tell us where you are and what kind of business you run, so results can be grouped by town and business type.
What is your email? (We only use this to check for duplicates)
*
What town is your business located in?
*
Which of these best describes your business?
*
Marketing Channels
These questions ask about the type of marketing your business has used. "None of these" is a valid answer.
Which of the following has your business used in the past 12 months? (Select all that apply)
*
Facebook
Instagram
A business website
Google business profile (the listing that appears in Google/Maps)
Email list or newsletter
Local newspaper or print ads
Radio
Signage or flyers
Community events, fairs, or sponsorships
Word of mouth or customer referrals
None of these
Other
Which one of these channels brings in the most customers, as best you can tell?
*
How often does your business post, update, or send out anything marketing related, such as social posts, emails, ads, or flyers?
*
A
Most days
B
About weekly
C
About monthly
D
A few times a year
E
Rarely or never
Who handles marketing for your business?
*
A
Me (the owner)
B
A staff member or family member
C
Outside help, such as a freelancer or agency
D
Whoever is available, no one specific
Marketing Budget & Time
These questions ask roughly what money and time your business puts into marketing. Estimates are fine and expected.
Does your business have a set budget for marketing?
*
A
Yes, a planned amount we stick to
B
Sort of, we spend as needed with no set amount
C
No, we don't spend money on marketing
In a typical month, roughly how much does your business spend on marketing, including ads, boosted posts, printing, sponsorships, and outside help?
*
A
Under $50
B
$50–$200
C
$200–$500
D
$500–$1,000
E
Over $1,000
In a typical week, roughly how much time goes into marketing, counting your time and anyone else's?
*
A
Less than an hour
B
1–3 hours
C
3–8 hours
D
More than 8 hours
Measuring Results
These questions ask whether you can tell if your marketing is working.
When a new customer shows up, can you usually tell what brought them in?
*
A
Yes, I usually know
B
Sometimes, I have a rough idea
C
No, usually not
Do you track your marketing in any of these ways?
*
I ask customers how they heard about us
I check website or social media numbers
I use promo codes, coupons, or "mention this ad" offers
I watch whether sales move after I run something
I don't really track it
Other
Over the past 12 months, would you say your marketing has been worth the time and money you put into it?
*
A
Yes, clearly worth it
B
Hard to say
C
No, probably not worth it
What Would Help
This question asks which topics you would want help with, if help were available. "None of these" is a valid answer.
If free, practical help were available on any of these topics, which would interest you?
*
Using social media
Email newsletters
Appearing in Google search and Maps
Photos and content for your business
Paid advertising
Describing your business to customers
Measuring what is working
Other
None of these
Coming Next
This question asks which topics you would like a future survey to cover. "None of these" is a valid answer.
Besides marketing, which of these topics would you like to see explored in a future survey?
*
Technology and cybersecurity
Banking, lending, and financial services
Workforce development and training
Insurance and risk management
Local regulations and permitting
Succession planning and business transition
None of these
Other
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